Corporate Design Systems 1, 1979
Title: Corporate Design Systems
Sub-title: Case Studies in International Applications
Format: Hardback w/ Dust Jacket
Condition: Good. Discolouration with age.
How should a corporation express itself? This the opening of 1979's Corporate Design Systems, Case Studies in International Applications. This book presents the design policies of 3M, Montedison, Bovis, Furness, Daiei, Innskog, FMC, OCL and DSB. It offers some useful contextual detail to some striking design work from the likes of Total Design and Landor Associates. The highlights has to be Daiei and Furness, fine examples of modernist corporate identity design. Images are of the book for sale.
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