Freigeist Issue 3
Format: 18pp Booklet
Paper 1: Colorplan Hot Pink
Paper 2: Symbol Freelife Gloss
Features: Short cover.
Freigeist was a popular concept within 18th Century German literature and journalism. It was used to describe those who believed that thinking should not be constrained by certain fundamental and non-contestable values, traditional ideas and established channels of distribution. The concept of the “free-spirit” and of free-thinking is also a recurring theme within Nietzsche’s own philosophy. Although, at first glance, the Freigeist concept may appear as lacking complexity, Nietzsche found a philosophical significance within it. To him, it was more than an invocation towards individuality and the subversion of expectation but the search for and liberation of a spirit. In this second issue of Freigeist, conceptualised, designed and edited by Richard Baird and published by BP&O, the search for that spirit continues in the form of a lecture turned zine.
Readers can expect a proposal on how writing can be a catalyst for creativity in design. It covers thoughts on reading and writing, design for print and publishing.
“Assimilation is the process in which we take what we have observed, speculate on its potential and commit to retaining it until it can be applied at a later date.”
"Not understanding is a provocation to seek out the interpretations of others. Misunderstanding fosters alternative thinking. And understanding becomes an idea to be reconfigured, to be made part of an assembly of other ideas.”