IDEA Extra Issue: Walter Landor Associates, 1977

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IDEA Extra Issue: Walter Landor Associates, 1977

A copy of Walter Landor Associates, a special Extra Issue of IDEA magazine from 1977. Run alongside the numbered issues, the Extra Issues published works of special interest. Walter Landor Associates makes for a fascinating read, with introductory texts on the studio and its unique premises on a docked boat, and another on the "Landor Methodology".

It is packed full of case studies, split into Corporate Identity, Packaging, Packaging Structure, Exhibition and Display Design and Store Design. In between are a series of articles which include "Designing for the American Market", "Designing for the International Markets" and an interview with Walter Landor.

The cover captures the unique location of the studio in the 1970s, on a former ferryboat docked on San Francisco waterfront. Below it, depicted as fish, some of the studio's most well-known clients and trademarks.

Title: アイデア/ IDEA Magazine
Issue: Extra Issue
Year: 1977
Pages: 128
Size: 297 x 226mm
Format: Soft Cover Magazine
Language: Japanese & English.
Condition: V. Good.