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Image of Trademarks & Symbols, 1973

Trademarks & Symbols, 1973

£125.00 - Sold out

Title: Trademarks & Symbols
Volume 2 Symbolical Designs
Author: Yasaburo Kuwayama

Year: 1973
Pages: 186
Size: 260mm x 185 mm
Format: Hardback
Language: English
Condition: Good. Price sticker on cover.

This is one of those must haves. Authored and collated by Japanese designer Yasaburo Kuwayama, this book contains over 1500 logos from all over the world and by renowned designers such as Yusaku Kamekura and Franco Grignani.

It has a striking bright red dust jacket and a lovely collage of symbols on the cover. Unlike World of Trademarks, this book arranges the logos using a more grid-based formula with plenty of space around each logo. Larger examples help interrupt the rhythm of the pages, drawing the eye to these as you flick through. There isn't much in the way of editorial, it's pure reference material, but one of the few original logo resources from the 70s.

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