Discover the fascinating story of the Minolta corporate identity design by Saul Bass Associates. This is a thorough documentation of the strategy and corporate identity design, including early logo concepts and sections dedicated to 'The Importance of In-House Education' and 'Panel Discussion on CI Program'. It's a one-of-a-kind documentation of a large CI project, illustrated with colour and black and white images, a great addition to any graphic design library.

Title: Minolta CI Story
Year: 1984
Pages: 131 
Size: 297 x 226mm
Format: Soft Cover Magazine
Language: Japanese & English.
Condition: Good.