LogoArchive began as an Instagram account in 2015, documenting the striking and compelling forms of modernist mid-century logos. In 2019 this was developed into a series of collectable zines and collaborative issues. The LogoArchive shop grew out of this. As a research heavy initiative LogoArchive developed a large library of logo and broader design-related publications from the past, many of which are out-of-print and hard to find. To support this ongoing project, the LogoArchive Shop was expanded to offer some of these publications for sale, and archives many more for those curious to find out about design books and magazines from the past.
LogoArchive is run by Richard Baird and is supported by a growing list of collaborators and researchers who are engaged in the largest logo archival programme to date.
Richard Baird is a designer, writer and publisher. His background is in corporate identity design and brand strategy, and has cultivated an interesting in design publishing through projects such as BP&O and design history through LogoArchive. His collaborations with Studio Sutherland, Canada Modern, BankerWessel, Hugh Miller and Standards Manual have generated increasing interest in logos and corporate identity design of the past. Akogare, designed in collaboration with Hugh Miller was acknowledged by D&AD with a Wooden Pencil, with other zines written about by Creative Review, Dezeen and IDEA Magazine. Alongside this, Richard has also hosted related exhibitions and talks. For further information, speaking engagements and collaborations, please get in touch.