Type Sign Symbol, 1980 (Signed)
A copy of Adrian Frutiger's Type Sign Symbol from 1980. This is a rare gem, beautifully put together and full of insight. Signed by the author.
Type Sign Symbol, 1980, ABC Verlag, Zurich, is a fascinating look at Adrian Frutiger’s work. It is far more than a portfolio, monograph or retrospective, but a book that beautifully articulates the power of agency, an enquiring mind able to move freely between the pragmatics of design practice and the emotion of artistic expression. In many ways, the two synergise throughout this book. The prosaic often becomes the poetic in the author's grasp and application of emerging technologies and human interests and requirements. Cleary a deeply empathetic individual, able to orientate himself to understand different conditions and peoples, with a character that sought both modernist and universal efficiencies but also beauty, and a harmony with human and natural conditions. This is beautifully reflected throughout the book, not just in its contents, but composition.
Title: Type Sign Symbol
Author: Adrian Frutiger
Format: Hardback w/ Dust Jacket
Condition: V. Good