The brand guidelines document for Japanese electronics company National (known as Panasonic in America and Europe), designed in 1973.

This set features two documents housed within a custom made box. The first is a folder containing reproduction sheets. All intact and in good condition. The second is a hardcover bound book telling the story of the National brand and then presenting the technical information for the various logo lock-ups, signage and livery design. It also includes samples of stationery. This is full colour and a real delight.

This would be a great addition to any graphic design library. Assets from this document have now been uploaded to Brand Archive for members.

National: Corporate Identity Manual (Book)
Pages: 128

1. Concept and Policy on the Use of National's Trademark and Logo
2. Correct Use of the Trademark and Logo
3. Corporate Identity Pattern
4. Application Examples
5. Stationary (実物見本貼り込みあり)

National: Reproduction Sheets
Loose sheets: 17

1. Trademark Positive
2. Trademark Negative
3. Colour
4. Logo Solid Version Positive
5. Logo Solid Version Negative
6. Logo Outline Version Positive
7. Lgog Outline Version Negative
8. Supporting Typography Helvetica-Light
9. Supporting Typography Helvetica-Regular
10. Supporting Typography Helvetica-Medium
11. Colour Sample (Warm Red)
12. Trademark Positive for Outdoor Signs, etc.
13. Trademark Negative for Outdoor Signs, etc.
14. Logo Solid Version Positive for Outdoor Signs, etc.
15. Logo Solid Version Negaitive for Outdoor Signs, etc.

Sheet (A) Helvetica Regular
Sheet (B) Helvetica Medium
Colour Sample (Reflex Blue)
New pattern for car.