LogoArchive : Akogare 憧れ (Limited Edition 300)

On sale
LogoArchive : Akogare 憧れ (Limited Edition 300)

Pre-order Akogare Summer
Out late-September

All international orders outside the UK will be sent tracked. This is to insure each zine and improve the speed and reliability of delivery. If you are in a country where tracked isn't available, it will be sent recorded or signed-for. UK orders will all be sent standard delivery.


Overseas orders may be subject to import duties, tax and customs check delays. Charges will be the responsibility of the buyer. LogoArchive as a UK-based shop is not liable for these additional charges. These charges will vary between countries. Please check before ordering. NOTE: I am in the process of setting up a new shop and tax intermediary to solve EU charges in the coming months and improve the experience for buyers based in Europe. Thanks for your continued support.


This is a limited edition "Summer 2021" reissue of the D&AD award-winning LogoArchive Extra Issue Akogare designed by Hugh Miller. This reissue is printed with a custom PMS mix of neon orange and red inspired by Japanese stamps on to Takeo Tamashiki–a beautiful Japanese stock with a geometric watermarked pattern. This Extra Special reissue offers readers a new way to experience Japanese logo design, and a bright counter-point to the first release. This reissue also includes the Pachica Insert, heat embossed to create semi-transparent effect to tell the story of the Mitsubishi logo.

Note: the images are representative, the beauty of this issue is the near impossibility of working out how inks and layers of paper with a watermarked pattern will work exactly.