LogoArchive Extra Issue 3
LogoArchive Extra Issue 3 - Past Informs Present
Pages: 10pp + Cover
Paper: Fedrigoni Sirio Iris 140gsm
Paper: Fedrigoni Sirio Arancio 115gsm
Paper: Fedrigoni Sirio Ultra Black 115gsm
Binding: White Staples
The distinctive smaller format of LogoArchive–a zine on mid-century symbols that channels the independent spirit of niche publishing–has created a space for experimentation and collaboration with those who also share a similar interest in symbols and corporate identity programmes of the past. BankerWessel is one such studio. Their brand identity work brings the spirit of mid-century form language into the present and then carries it forward into the future. This becomes the foundation of LogoArchive’s third Extra Issue; Past & Present, the eight release in the series and the first for 2020.
In the dialogue between booklet and insert (symbols past and present), two unique cover variations with symbols from 1976 and 2010) and the chronological sequence of BankerWessel’s own design process, this issue intends to be a small bookmark in time and a provocation to think about the iterative and cyclical nature of graphic design.