Independent exploration followed by collaboration has become a critical part of the LogoArchive project. Finding a balance between “social influence” and a programme of individual enquiry has been necessary to keep the project moving forward. With this social influence in mind Issue 9 turns its attention to people, firstly through a booklet populated by figure-related logos and secondly by way of two inserts.
The first insert looks at a study into how intermittent breaks in interaction improve collective intelligence and applies this to graphic design. Printed on 140gsm Plike Orange with five different width folds the insert presents the idea not just in the text but using material and interaction. Folded, the document constructs Les Holloway's logo for Earn & Learn.
The second insert takes a look at the Expo 67 logo and presents a text on the increasing involvement of people in the ratification of the Expo 67 logo and is based on Roger La Roche’s text A Controversial Logo. This is printed on Plike Royal Blue 330gsm. By printing the logo large on one side with enhance the nuance of the logo, small curves often overlooked become pronounced.
Together, these three documents seek to provoke enquiry into emerging and enduring forms of social influence on designers and how these can be best utilised or moderated to generate the best possible outcomes.
The iconic archive booklet, printed on Colourplan Ebony features 28 figure-related logos printed with five hits of white. The sheets are bound with black staples.