A3 & A4 Corporate Communications of Olivetti 1, 1979
A stunning enquiry by The CocoMAS Committee in 1979 into the corporate communications of Italian company Olivetti. A3 explores management strategy, design and communications activities. A4 follows this up with a look at the history of Olivetti taking a close look at visual identity. This is wonderfully illustrated with assets from the Olivetti visual identity guidelines. Together, these books are a thorough and exceptional endeavour to drive corporate strategy and visual identity forward and are unlike anything I've seen before. Surly a valuable addition to any design-centric library.