B3 Basic Design Elements and their Systems, 1976
Design Systems for Corporations was a pioneering 13 volume series created by the CoCoMAS committee and published in the 1970s. The series was made up of an A, B and C sub-set of publications with A1–4 covering aspects of design in retail, public transportation and Olivetti. C1–3, the final part, covered different systematic approaches taken by key Japanese businesses at the time.
The B series was six volumes and an early effort to document the very best in corporate identity systems from across the globe.
In B3, CoCoMAS present the corporate identities of Fiat, Gruner +nJahr, Printemps / Brummel, ICI, Beekman Downtown Hospital, Merlin grin, PLUS, Lawry's Food and GKN. There's plenty to enjoy, with images of grids, guides and pages from brand books.
Title: Basic Design Elements and their Systems
Sub-title: Design Systems for Corporations
Format: Softcover w/ Dustjacket
Condition: Dust Jacket Fair. Crinkled laminate on back
Interior: Cracked spine and one loose sheet