B4 Basic Design Elements and their Systems, 1977
Design Systems for Corporations was a pioneering 13 volume series created by the CoCoMAS committee and published in the 1970s. The series was made up of an A, B and C sub-set of publications with A1–4 covering aspects of design in retail, public transportation and Olivetti. C1–3, the final part, covered different systematic approaches taken by key Japanese businesses at the time.
The B series was six volumes and an early effort to document the very best in corporate identity systems from across the globe. In B4, CoCoMAS present the corporate identities of ZDF, BP, The Royal Bank of Scotland, and three different Co-ops from West Germany, France and Great Britain. The Co-op feature is a fascinating insight into quite different visual approaches to fundamentally the same organisational principle across three countries. Raymond Loewy's work on the French Co-op is particularly striking!
Title: Basic Design Elements and their Systems
Format: Softcover w/ Dustjacket
Condition: Dust Jacket Fair, Interior Good