B6 Basic Design Elements and their Systems, 1983
Design Systems for Corporations was a pioneering 13 volume series created by the CoCoMAS committee and published in the 1970s. The series was made up of an A, B and C sub-set of publications with A1–4 covering aspects of design in retail, public transportation and Olivetti. C1–3, the final part, covered different systematic approaches taken by key Japanese businesses at the time.
The B series was six volumes and an early effort to document the very best in corporate identity systems from across the globe. In B6, case studies include Kenwood (PAOS), Citibank (Anspach Grossman Portugal), Clarks (Pentagram), Cummins (Paul Rand) and National Zoological Park (Lance Wyman), as well as four more. Each contains plenty of colour illustration plus technical details.
Title: Basic Design Elements and their Systems
Format: Softcover w/ Dustjacket