German graphic designer and photographer Wolfgang Schmittel looks at the definition and benefit of a consistent corporate appearance through eight international corporate identity programmes. Highlights include Minolta, Kenwood and Swiss Federal Railways. Each is beautifully illustrated with images of each corporate identity, and captioned with insights from the designers and Schmittel.

Title: Corporate Design International
Author: Wolfgang Schmittel
Publisher: ABC Zurich
Year: 1984
Format: Hardback
Pages: 168
Lanugage: English, German & French