• A Management Guide to Corporate Identity
  • A Management Guide to Corporate Identity
  • A Management Guide to Corporate Identity
  • A Management Guide to Corporate Identity
  • A Management Guide to Corporate Identity

A Management Guide to Corporate Identity

Regular price £80.00

A book that intends to give management a better understanding of corporate identity, covering management decisions and controls, opinion research, costs and the designer's role. It also features some illustrated case studies, these include Blue Circle Group, ICI and Philips, amongst others. 

Title: A Management Guide to Corporate Identity
Editor: John E. Blake
Publisher: Council of Industrial Design

Year: 1971
Format: Paperback
Pages: 100
Lanugage: English