Daiko Graphic Manual, Ikko Tanaka, 1982
Legendary Japanese designer Ikko Tanaka's brand guidelines for lighting company Daiko. Designed in 1982 this logo and logotype remain in use by the company and displays an enduring quality. This 24 page saddle stitched booklet covers all the basics, logo construction; logotype, logo variations; Pantone colour values; typography; signage and packaging. It's an exceptional document that, as a historical artefact, is one of the last great modernist logo designs before desktop publishing would reshape logos and corporate identity design.
Design : Ikko Tanaka
Publisher: Daiko Electric Co., Ltd.
Format: A4 Saddle stitched
Condition: Fair. Slight damage to cover, top left corner.
Establishment of Standards for Use of Marks and Logos
Basic philosophy of
On creating the symbol mark / Ikko Tanaka
Symbol mark indexing
Combination of symbol mark and logotype
Symbol mark and logotype combination/special case
Corporate color and sub color
Examples of using corporate colors
Corporate Statement (Catchphrase)
Combination of company name and symbol/logotype
Deployment of signboards, etc.
Unacceptable use of logo
Display of branches, sales offices, etc.