• Expo '75 Guidelines, 1972
  • Expo '75 Guidelines, 1972
  • Expo '75 Guidelines, 1972
  • Expo '75 Guidelines, 1972

Expo '75 Guidelines, 1972

Regular price $259.00

An original set of four brand guideline sheets for Expo '75, which took place on the Japanese island of Okinawa, opening on July 20th, 1975 and running until January 1976.

The sheet form brand guidelines took their cues from the Tokyo Olympic Games, with each new A4 sheet being added as individual component was decided upon. This set includes the logo lock-ups of Kazumasa Nagai's wave symbol, Yusaku Kamekura's mascot 'Okichan' and colour way, and the official Expo logotype guides for sign-makers.

Each is in good condition, with slight discolouration with age. They are single-sided, and in A4 portrait format. It's rare that these kinds of artefacts become available, and the only set I've seen. Would be a great collectors item or museum piece.