• LogoArchive's Logo Histories Volume I
  • LogoArchive's Logo Histories Volume I
  • LogoArchive's Logo Histories Volume I
  • LogoArchive's Logo Histories Volume I
  • LogoArchive's Logo Histories Volume I
  • LogoArchive's Logo Histories Volume I
  • LogoArchive's Logo Histories Volume I

LogoArchive's Logo Histories Volume I

Regular price £45.00

Out now, Dispatching 5th March
Limited to 300

LogoArchive returns with Logo Histories, a new series dedicated to the stories, ideas and contexts behind some of the best modernist logos of the past. In each issue you'll come to understand the concepts behind the logos and some of the considerations and contexts that gave shape to these. 

In Volume 1: Hoogovens, Post Office (Proposals), Fuji Bank, Olympic Games, Golden Gate Transit, Herman Miller, British Rail (Proposals), Sildamin, Beekman Downtown Hospital and Lucas Industries.

Zine + Online Subscription (1 Year)

Order the zine + online subscription and get weekly Logo Histories straight to your inbox. Gain access to extended and bonus content at logohistories.com, as well as a growing archive of logo histories including Paul Rand's work for IBM. Previews are available at here.

Pre-order now and start receiving the Logo Histories Newsletter next Monday and get access to extended and bonus content as well as photos of logo use-cases online. Please allow 24 hours for your online subscription to be activated.

Format: Booklet
Pages: 18pp
Paper: Curious translucent Nude & Gmund Blocker

Print: Indigo Black 
Finish: Gmund Gold Sticker
NOTE: Design to be finalised.

The principle visual language of this issue is layers, of going a bit deeper to discover something of the ideas and considerations that gave shape to modernist logos of the past. As LogoArchive's Logo Histories is more stories than symbols, the cover integrates the first story right into the cover, two layers below the article titles. Between the cover and the first text, a logo grid furthers the theme of layers and going deeper, revealing the foundational principles two of logos, Hoogovens and Lucas Industries. To emphasise this visual language contrast is used. The interior pages are composed from Blocker, a paper that, while only 80gsm, is specifically created to reduce show-through. The transparent is juxtaposed alongside the opaque.