• Pepsi Brand Guidelines, 1997
  • Pepsi Brand Guidelines, 1997
  • Pepsi Brand Guidelines, 1997
  • Pepsi Brand Guidelines, 1997

Pepsi Brand Guidelines, 1997

Regular price $260.00
Pepsi-cola brand guidelines, designed in 1997 and lunched in 1998. Design by the Pepsi-cola Design Group. The document (ring binder and circular die cut pages) introduces the new '3d' iteration of the logo, its application and variations. One page is missing (3.4) and the colour chips have been torn from the back pages. It's a fascinating look at an iconic brand as it continued to be confused about its identity in the face of its competition, and perhaps one of the better versions of the logo.