Trademark USA Boxset, 1968
Trademarks USA was an initiative to bring trademark design to the forefront of corporate consideration by presenting, through an awards programme and exhibition, the very best trademarks and logotypes created between 1945 and 1963. But of this initiative included a publication documenting the award winning entries and submissions. This is a unique box set of modulated experiences, moving from cards, to 4pp booklet to book, all housed with a slipcase with a striking TM graphic impression.
Designer: Bob Mulcahy
Format: Slipcase, 4pp & 2pp Cards & Book.