Zexel, Brand Standards PAOS, 1991
Corporate Identification Standards for Japanese auto-components manufacturer Zexel. Designed by PAOS in 1991 this document covers all the basics in a simple three-fold 8pp document. This also includes four loose sheets in Japanese and on headed Zexel paper introducing the new corporate identity.
Brand: Zexel
Design: PAOS
Publisher: Zexel Co., Ltd.
Year: 1991
Format: A4, 8p + 4 sheets
Condition: Good
(One A4 Sheet has a tiny section removed, likely for privacy cut from it).
Document contents:
ZEXEL Basic Design Guidebook
Disseminate the appearance of the new ZEXEL
ZEXEL design management system
Basic design elements
Corporate symbol
Corporate color
Promotional version
Official company name logotype
Corporate statement
Specified typeface
Visual pattern (mass pattern)
Corporate symbol
The relationship between the display colour and the background colour
Pattern development of Precision Square
Examples of prohibited use of corporate symbols
Corporate color
Promotional version
Official company name logotype
Corporate signature
Corporate statement
Specified typeface
Loose Sheets:
From diesel equipment to ZEXEL
About the new company name
ZEXEL face ZEXEL symbol
the next deployment